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For Sellers

Found 18 blog entries about For Sellers .

Hey friends!  I've gotten asked a few times this week about our market here in San Diego, when a shift may be coming, and if we are in a bubble.  While no one can predict the future with 100% certainty, we can definitely explore what's going on and try to get a read on where we're going.  

First, let's talk about "bubbles."  Bubbles in real estate are characterized by two main features: 

1.  Values:  Prices become exceptionally high compared to other market indicators (like rent).  Prices rise extremely quickly. 

2.  Psychology:  Investors are optimistic to the point of euphoria and are dismissive of risk.  They feel invincible! 

I do not see EITHER of these two features occurring in today's market.  Let's dig into that a little more.

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SELLER Closing Costs in San Diego

There are costs associated with the sale of a home. For most sellers, these costs are simply deducted out of your net proceeds by your Escrow company, and the check you receive already has these amounts deducted. Your Realtor can provide you a very accurate "net sheet" to show how much you would net at various sales prices.


1. Realtor Commissions

In California, it is standard for the seller to pay the Realtor commissions for their own agent as well as the buyer's agent. Commission is one of the largest expenses associated with the sale of a home.


2. HOA Fees

If you live in an HOA community, sellers normally pay the HOA transfer fee and the HOA document fee. These fees vary, but I'd budget

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Every homeowner wants to make sure they get the best price when selling their home. But how do you guarantee that you receive maximum value for your house? Here are two keys to ensuring you get the highest price possible.


1. Price it a LITTLE LOW

This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In actuality, this just dramatically lessens the demand for your house. (see chart below)

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price, but will

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San Diego is in the midst of a BIG inventory shortage right now, so I wanted to write up a post about what exactly that means for home buyers vs. home sellers, and how you can win in either position.  

From January 2015 to January 2016, Zillow reports that San Diego had the largest inventory drop in the entire nation (a 30% decline, approximately).  The number went from 8,051 down to 5,617.  This has a number of implications for both buyers and sellers, which I'll break down below: 




Buyers may feel like they are having a hard time finding a home to purchase in their price point.  This is because limited inventory means fewer houses for qualified buyers to offer on, often resulting in multiple offers, which drives the

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Check out my newest listing, 7056 Heron Circle Drive in Carlsbad, CA!  


Impeccable pride of ownership in the largest floor plan at the popular Bay Collection in Coastal Carlsbad. Tastefully and professionally decorated home is absolutely magnificent. As you walk in you'll be impressed by the two story circular entry featuring recessed panel wainscoting and elegant light fixtures. This home also features two staircases, a large formal living room with marble surround fireplace, library/music room with stone fireplace, large formal dining room with custom built-in display cabinets & buffet with wine storage. These rooms also feature double crown molding, and the home has recessed/art lighting throughout. Gourmet kitchen boasts a huge center island,

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I LOVE my puppy, Finn.  James and I adopted him from Baja Dog Rescue in May, and he quickly wiggled his way into our hearts.  We had both wanted a dog of our own for years, but logistically/financially, it just wouldn't have worked out.  When I began my career in real estate (with the flexibility to work from home), the timing seemed perfect to add a furry family member to the Aprill-Gray clan.  Along came Finn, an extraordinarily sweet and loving little mutt.  BUT, living in a townhouse with a puppy was such an adjustment!  If you are itching for a dog, and live in a condo or townhouse, check out my best tips (based on experience!) and evaluate whether there's room in your heart and home for a fur baby. 


Unfortunately, you can't just

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 There are a few things that are absolutely critical to whether a home sells quickly, and for as much money as it should.  The first is price.  Overpriced homes almost always sit on the market much longer than fairly priced homes.  A home's value is based on the price of comparable properties that are for sale, as well as the sale price of homes that have sold recently.  Value is NOT influenced by how much you paid for the house, what your family or neighbors think it's worth, or how much money you want to get from the sale.  Pricing competitively is one of the key components to making sure the house sells quickly for a lot of money.  When priced correctly, more interest is drawn and multiple offers often come in.  

The next item that influences

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Prior to putting your home on the market, there are some steps to take that will dramatically increase the probability of your home selling quickly for top dollar.  These steps are designed to be relatively quick and inexpensive, so that you can get your home on the market as soon as possible.  

Deep Clean 

Your home should absolutely sparkle when it is on the market!  If you are a great cleaner or enjoy doing it, go ahead and deep clean your home yourself.  If not, consider hiring a cleaning service to do the job.  Your house should look and smell lovely to make a great impression on potential home buyers.  If you are going to be living in your home while selling, remember to KEEP it clean throughout the process.



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Your Realtor is an important partner in the process of selling your home.  You are paying them a commission to sell your home, and they provide you with a valuable service.  You should hold your Realtor to high standards.  Below are four main things that you should expect of your Realtor.  





Realtors have a Fiduciary Duty to their clients. This means that Realtors must always protect the best interests of the client. More specifically, it means the Realtor must provide full disclosure, proper accounting, confidentiality, obedience, loyalty, due diligence, and honesty to the principal (buyer or seller).  


Realtors spend a great deal of time writing contracts and negotiating deals for their clients. They can

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Do you feel like you’re always hearing that it’s the “perfect time to buy!” AND the “perfect time to sell!”? Do you wonder how that can be the case? I bet you have, informed real estate consumer! And you’re right–it is not always the best time to buy or sell.

Realtors will sometimes use this verbiage because they want your business now, regardless of whether it is a great time for you to buy or sell real estate. Let’s set the record straight.

A great way to put your finger on the pulse of your real estate market is by reading a complete market update. A quicker way is to use a reputable market index. I like the Altos Research Market Action Index. When this index is less than 30, the buyers have the advantage in the market. When it is above 30,

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